Short answer
If your Meta Business Manager is disabled, don't open a new one, because Meta can disable accounts made to get around its restrictions. On a computer, open Business Support Home at facebook.com/accountquality, read the reason, save screenshots, and do any steps Meta asks for. Then have one admin send one careful, honest review request, which Meta usually decides in about 48 hours.
This guide is for advertisers, agencies and business owners whose ads stopped because Meta disabled or restricted their Business Manager (Meta's pages now call it a “business portfolio” or “business account”). It explains what that means, how to fix it, and what to do if there's no option to appeal.
Business Manager disabled or restricted: what it means
When Meta restricts a business portfolio, it isn't allowed to advertise, so your ads stop. Meta says a portfolio's status also affects the ad accounts, shops and other assets it owns. A restriction can also sit on just one part of your business, like one ad account, a Page, or the personal profile of someone who runs your ads.
Meta gives a few main reasons. The business may have broken one of its rules, such as the Advertising Standards. Meta may think the business was hacked. Someone may not meet its two-factor login rules. Or Meta may have seen unusual payment activity, like many failed or disputed payments. When it's unusual activity, Meta may limit some features while it looks into it. For example, it may cap your spending or stop you from adding people or new ad accounts.
Meta uses both words, disabled and restricted, and you handle both in the same place. Money can be at stake, so start soon. Meta says that if an ad account disabled for a policy violation stays ineligible for 6 months, it can't be reinstated after that. Any unused money you prepaid may also be forfeited where the law allows.
What to do, step by step
Read the reason in Business Support Home
On a computer, go to Business Support Home at facebook.com/accountquality. The address still says “accountquality”, so many people call it Account Quality. Select Account status overview in the left menu, then click the restricted account to see the reason and a section called What you can do.
Write down exactly what's restricted: the whole business portfolio, one ad account, a Page, or a person's profile. Agencies should check each client ad account and Page too. If the reason mentions a hack, or you see people or ads you don't know, start with our guide to a hacked Business Manager.
Don't open a new Business Manager
Starting fresh can feel like the fastest way to get ads running again. But Meta's Account Integrity rules say it may restrict or disable Business Managers and ad accounts made to get around its enforcement. It may do the same to ones owned by the same person or business as a disabled account. So a new one can be shut down too.
The same goes for renting or buying someone else's ad account or admin access. Meta's Advertising Standards don't allow selling, renting or buying admin access, or helping anyone get around its enforcement.
Save your proof before you change anything
Take screenshots of the restriction, the reason and the dates, and keep every email from Meta. If you can still open Settings in Meta Business Suite, download your business history from the People or Business info tab. Meta says this file records important events, like changes to people and assets.
Also gather proof that the business is real and yours: your business registration, your website, invoices and ad receipts. Don't delete rejected ads. Meta says deleting a rejected ad can cost you the chance to ask for another review of it.
Check each admin's personal profile
Everyone in a Business Manager works through their own personal profile. Meta says a restriction on a person's profile affects whether they can use business assets. If someone's profile is restricted from advertising, they can't create ads, and ad accounts where they're the only user may be disabled too.
Other people in the business may still be able to advertise, so have each admin check their own status in Business Support Home. This helps most when the problem is one person's profile, not the whole portfolio.
Do the steps Meta asks for first
The What you can do section may ask you to confirm your identity, complete verification, secure your account or request a review. For an identity check, Meta may ask for your account's email and phone number, a photo of your ID (like a driver's license) and your payment method.
Have these ready before you start, because Meta says you may need to finish within a set time. If the problem is two-factor login, turn it on, and Meta says it will reinstate the account. If a step asks someone with full control of the business to approve your access, ask that person right away.
Fix payment or verification problems
If a payment failed, Meta keeps the ad account disabled until the amount due is paid. In Billing & payments, select the ad account, open Payment methods and choose Pay now, or add a new payment method. Meta lists a high rate of disputed payments as one reason for restrictions, so only dispute a charge with your bank if you really didn't make it.
If Meta asks you to verify your business, do it in Security Center in Meta Business Suite. Enter your legal business name, address, phone number and website exactly as they appear in your business records, and make sure your website loads with https://. Meta says a decision can take up to 14 business days.
Send one careful review request
Meta's name for an appeal is a review. Only an admin can request one, and Meta says the number of reviews is limited and the decision is final once a review is done. So pick one person to send it, rather than several admins sending their own.
In Business Support Home, open Account status overview, select the restricted account, and choose Request review under What you can do. Keep it short and true: what your business does, what you've fixed, and why you think Meta got it wrong. Never claim a hack that didn't happen. Meta's review steps are on its help pages.
Contact Meta's support team
Business Support Home has a Contact support option. Meta points advertisers there when payment problems won't clear or when they see suspicious activity. Have your screenshots and dates ready before you reach out.
Meta Verified for business is a paid monthly plan that Meta says includes access to account support. Your business has to meet Meta's eligibility rules, and some paying users told TechCrunch it gave them little help during the 2025 mass bans.
Restart your ads and add a backup admin
Meta says ads that were running before a restriction don't restart on their own after a review, so turn them back on in Ads Manager. Then follow Meta's advice and give 2 trusted people full control of the business. That way, someone still has top-level access if one person's account runs into trouble. Make sure everyone uses two-factor login.
Watch out for “recovery experts” in your DMs
Scammers often go after people right after a ban, with DMs or emails that look like they come from Meta. Meta says its representatives will never ask for your password, payment details or other sensitive information by chat, text, email or phone. Its notices about your account show up in Business Support Home. Its emails only come from a short list of addresses, such as fb.com, facebook.com, facebookmail.com and meta.com. Never share passwords or login codes in a DM or with anyone who contacted you first, and never pay in crypto or gift cards. Forward fake Meta emails to phish@fb.com. We never ask for logins by DM or email.
Where to get help, and what it costs
| Route | Cost | Best for |
|---|---|---|
| Review in Business Support Home | Free | A restriction you believe is a mistake. One careful request, sent by an admin. |
| Identity and security steps in Business Support Home | Free | When the What you can do section asks you to confirm who you are, verify, or turn on two-factor login |
| Billing & payments | Free (you pay the balance you owe) | Ad accounts disabled after a failed payment |
| Business verification in Security Center | Free | When Meta asks you to verify your business |
| Contact support in Business Support Home | Free | Payment problems that won't clear, and suspicious activity |
| Meta Verified for business | Monthly fee, set by plan | Access to Meta's account support, if your business is eligible. Results vary. |
| Small claims court (US) | A court filing fee, which varies by state | Businesses with real losses after Meta's own routes are closed. Check your state's rules first. |
| Paid help, like Lockout Desk | $4,000–6,000 total for Business Manager or ad account cases. Half is paid only after you're back in. | Big or complicated cases, or when the free routes have stalled |
What if there's no option to appeal?
Sometimes there's no Request review button. Meta says it lets you know whether you can request another review, so read the notice closely. Then check these common causes.
You're not an admin. Meta says only admins can request a review. Ask someone with full control of the business to log in and look.
Your own profile is restricted. Meta says a restriction on your personal profile affects whether you can use business assets, so another admin may need to send the review.
Meta wants a different step first. Depending on the restriction and where you are in the process, What you can do may show a step like confirming your identity instead.
The review already happened. Meta limits the number of reviews, and once one is done, the decision is final.
If the decision is final, you can still use Contact support in Business Support Home, and keep your records together. Meta makes the final call, and nobody outside Meta can promise a result. Some US business owners take Meta to small claims court when its routes run out, so check your state's rules or ask a lawyer if you're weighing that.
Questions people ask
Why was my Business Manager disabled for no reason?
Meta's listed reasons include breaking its rules, a suspected hack, missing two-factor login and unusual payment activity, like many failed or disputed payments. The reason for your account is shown in Business Support Home, under Account status overview.
Should I just make a new Business Manager?
Not while your old one is disabled. Meta says it may disable Business Managers and ad accounts owned by the same person or business as a disabled account, or made to get around its enforcement. A new one also starts empty, without your Pages, ad accounts or history.
How long does a Business Manager review take?
Meta says a review typically takes 48 hours, but it can take longer. Business verification can take up to 14 business days.
Will my ads start again on their own?
After a review, no. Meta says ads that were running before the restriction don't restart automatically, so turn them on in Ads Manager. After you pay a failed balance, Meta says it resumes active or scheduled ads.
What happens to the money in my disabled ad account?
If an ad account disabled for a policy violation stays ineligible to return for 6 months, Meta says unused prepaid money may be forfeited where the law allows. Keep your billing records, and ask about your balance through Contact support in Business Support Home.
My personal Facebook is restricted. Is my whole Business Manager gone?
Not necessarily. Meta says a person restricted from advertising can't create ads, and ad accounts where they're the only user may be disabled. But other people in the business may still be able to advertise. That's one reason Meta recommends 2 people with full control.
It says I need two-factor login, but it's already on. What now?
Meta says each person sets up two-factor login on their own personal Facebook profile. Check that it's on there, for you and for everyone else in the business. Then use Secure your account under What you can do. If the restriction stays, use Contact support.
Stuck on a step?
Send us a free case check. Within 24 hours, we'll tell you honestly if we can help and what it would cost. If we take your case, you pay half only after you're back in. We never ask for logins by DM or email.
Sources: Meta Business Help Center: About advertising restrictions (facebook.com/business/help/975570072950669); Meta Business Help Center: Request a review for a restricted advertising account (facebook.com/business/help/530209463124901); Meta Business Help Center: Troubleshoot a disabled or restricted account (facebook.com/business/help/422289316306981); Meta Business Help Center: About Meta Business Support Home (facebook.com/business/help/254088759757736); Meta Business Help Center: Fix a failed payment issue on Meta (facebook.com/business/help/268196136699959); Meta Business Help Center: How to verify your business in Meta Business Suite (facebook.com/business/help/2058515294227817); Meta Business Help Center: About two-factor authentication for your business portfolio (facebook.com/business/help/865384580786591); Meta Business Help Center: Best practices for making a business portfolio more secure (facebook.com/business/help/608572510632070); Meta Business Help Center: How to troubleshoot a rejected ad (facebook.com/business/help/1210227555661027); Meta Business Help Center: You've been contacted by a Meta representative (facebook.com/business/help/372703956148310); Meta Transparency Center: Account Integrity (transparency.meta.com/policies/community-standards/account-integrity); Meta Transparency Center: Disabling accounts (transparency.meta.com/enforcement/taking-action/disabling-accounts); Meta Transparency Center: Introduction to the Advertising Standards (transparency.meta.com/policies/ad-standards); Meta Newsroom: Expanding Meta Verified to Businesses, 2023 (about.fb.com/news/2023/09/meta-verified-for-businesses); TechCrunch: Meta users say paying for Verified support has been useless in the face of mass bans, July 2025; Engadget: How small claims court became Meta's customer service hotline, June 2024.
This guide is general information. Meta changes its menus often, so the names in your app may be slightly different.
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